We work only with education institutions.
We make private schools, colleges, language schools and education centers findable — and credible once they are found. Alongside the visibility work we build the web applications they need.
An institution's digital results are decided by its information architecture before its ad budget.
In education, decisions are made through trust accumulated across several touchpoints, not through a campaign. Being found in search, verified in Maps, answered clearly on the site and replied to quickly are parts of one job.
That is why we don't sell channel by channel. We start where the institution actually is and open the layer that matters most first.
How we work
This is not marketing copy — it's the same list we go through at the start of an engagement.
We do
- Open accounts and ownership in your name
- Write down what was done and what changed, every month
- Set up measurement before starting work
- Say plainly when something is out of scope
- Bring in partners for work that needs a specialist
We don't
- Guarantee rankings or outcomes
- Produce fake reviews, references or case studies
- Use unverifiable numbers like “10+ years, 500 clients”
- Publish client logos without permission
- Bill for work we cannot measure
A small team with a defined specialist network
We don't claim to do everything in-house. Some work genuinely requires a specialist, and we run it with people we work with regularly.
The Charm team
Strategy, content architecture, search and local visibility, digital reputation, conversion and reporting — the side that works with you directly.
Technology & specialist network
Specialists we work with on metadata analysis, technical SEO automation, advanced data work and development. When they are in scope, we say exactly who does what.
Web applications
Online exam systems, placement tests, assignment systems and student portals, running on infrastructure we build ourselves.
What it looks like from your side
Tell us about your institution.
In a short call we can talk through where you are and decide together where to start.