DISCOVER — SEO
Content architecture comes before the keyword list.
Internal and external SEO are not two services but two halves of one job. We structure the site around real search demand while correcting how the institution is represented off-site.
Scope
Internal and external SEO
INTERNAL — Demand analysis
Real search volume, seasonality and intent for every programme you offer. The output is a page list, not a keyword list.
INTERNAL — Information architecture
Which information lives on which page, page hierarchy, URL structure and internal linking.
INTERNAL — Technical audit
Indexing, duplicate content, page speed, mobile usability, canonicals and hreflang, broken links.
INTERNAL — On-page & markup
Heading structure, meta content, image optimisation and structured data.
EXTERNAL — Local directories
District and city pages, per-campus structure, consistent institutional data across local directories.
EXTERNAL — Authority & sources
Finding the third-party sources that mention you, correcting what is wrong and getting listed where it counts.
Measurement
Search Console, query-level tracking and a single-page monthly read.
An “our courses” page loses four separate demands at once.
Every real question deserves its own page. Internal linking then tells both the reader and the search engine which page matters.
Writing for topics with no demand is an institution's most expensive habit. That is why we measure before writing.
Websites and web applicationsDoes your site structure match search demand?
The site and search sections of the assessment measure that alignment separately.