With universities we start with one unit, not the whole institution.
Universities have wide decision structures, long procurement cycles and established suppliers. That is why we don't position them as our main commercial target — but within the right scope the results are strong.
The three scopes that work best
These units have their own budget and outcomes that can be measured cleanly.
Prep school & languages
Placement, exemption exams, level systems and academic English content. The natural fit for a digital assessment integration.
International recruitment
English-language search visibility, country-level content, entry requirements and accurate institutional facts in AI answers.
Department & programme pages
Programme naming, career outcomes, curriculum and a content architecture tied to the preference period.
Why the work runs differently here
Let's start with a single unit.
Define a one-term scope with a prep school, an international office or a single faculty, and let's measure the outcome together.